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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

Sun Tzu

The opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Defeat Enemy Himself Opportunity Success War
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
SUN TZU

Army Bridge Business Home Strategy War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Business Death Destroy Life Strategy War
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU

Attack Business Defence Strategy Success War
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
SUN TZU

Business Irritation Opponent Strategy War Weakness
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
In the midst of chaos, there is also opportunity.
SUN TZU

Business Inspirational One Liner Opportunity Strategy
Even the finest sword plunged into salt water will eventually rust.
SUN TZU

Inspirational Philosophy Rust Salt Sword Water
He will win who knows when to fight and when not to fight
SUN TZU

Business Fight Inspirational Strategy Success War
Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZU

Business Creation Enemy Strategy Strength War
Great results, can be achieved with small forces.
SUN TZU

Achievement Business Inspirational Result Strategy War
Plan for what it is difficult while it is easy, do what is great while it is small.
SUN TZU

Business Inspirational Planning Preparation Strategy
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

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