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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

Sun Tzu

But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Business Death Destroy Life Strategy War
Never venture, never win!
SUN TZU

Business Strategy Success Venture War Win
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZU

Attack Battle Business Combination Strategy War
Wheels of justice gind slow but grind fine.
SUN TZU

Business Justice One Liner Strategy War
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
SUN TZU

Combination Hear Inspirational Melody Music Success
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
SUN TZU

Defeat Seek Strategy Victory War Warrior Win
To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Business Defeat Enemy Opportunity Strategy War
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
SUN TZU

Earth Enemy Heaven Strategy Victory Yourself
Know your enemy and know yourself and you can fight a hundred battles without disaster,
SUN TZU

Battle Business Enemy Fight Strategy War
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
SUN TZU

Business Decesion Energy Release Strategy War
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

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