Opportunities multiply as they are seized.
SUN TZUWhen your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
More Sun Tzu Quotes
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Build your opponent a golden bridge to retreat across.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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The supreme art of war is to subdue the enemy without fighting.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Who does not know the evils of war cannot appreciate its benefits.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Always mystify, mislead, and surprise the enemy if possible.
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Invincibility lies in the defence; the possibility of victory in the attack.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU