Who does not know the evils of war cannot appreciate its benefits.
SUN TZUUltimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
More Sun Tzu Quotes
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The greatest victory is that which requires no battle.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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One may know how to conquer without being able to do it.
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Rewards for good service should not be deferred a single day.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Attack is the secret of defense; defense is the planning of an attack.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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If there is disturbance in the camp, the general’s authority is weak.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU