Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZUUltimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
More Sun Tzu Quotes
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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If quick, I survive. If not quick, I am lost. This is “death.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Opportunities multiply as they are seized.
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If his forces are united, separate them.
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If he sends reinforcements everywhere, he will everywhere be weak.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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If you wait by the river long enough, the bodies of your enemies will float by.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Be where your enemy is not.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU