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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

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Business Defeat Enemy Excellence Strategy War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

All warfare is based on deception.
SUN TZU

Deception One Liner War
So in war, the way is to avoid what is strong, and strike at what is weak.
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Avoid Battle Strategy Strike War Weakness
To know your Enemy, you must become your Enemy.
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Deep Enemy One Liner War
Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Battle Business Enemy Fight Strategy War
The opportunity of defeating the enemy is provided by the enemy himself.
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Defeat Enemy Himself Opportunity Success War
If quick, I survive. If not quick, I am lost. This is “death.
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Death Inspirational Lost Quick Strategy War
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Battle Business Opponent Strategy War
If ignorant both of your enemy and yourself, you are certain to be in peril.
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Business Enemy Ignorance Strategy War Yourself
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Business Country Fame Kingdom Strategy War
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Combination Flavour Inspirational Taste
Do many calculations lead to victory, and few calculations to defeat.
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Business Calculation Defeat Strategy Victory War
Thus the expert in battle moves the enemy, and is not moved by him.
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Battle Enemy Expert Himself War
Who does not know the evils of war cannot appreciate its benefits.
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Appreciate Benefit Business Evil Strategy War
If there is disturbance in the camp, the general’s authority is weak.
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Authority Business Disturb Strategy War Weakness
Always mystify, mislead, and surprise the enemy if possible.
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Business Enemy Mislead Strategy Surprise War
In the midst of chaos, there is also opportunity.
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Business Inspirational One Liner Opportunity Strategy

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