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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

Related Topics

Business Defeat Enemy Excellence Strategy War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Combination Flavour Inspirational Taste
To know your Enemy, you must become your Enemy.
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Deep Enemy One Liner War
One may know how to conquer without being able to do it.
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Conquer Inspirational Life Success
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Angry Change Destroy Life Success Time
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Atatch Business Fight Roads Strategy War
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Enemy Relax Settle Strategy Strave Victory War
Appear weak when you are strong, and strong when you are weak.
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Appeaarance Deception Inspirational Life Strong Weakness
All warfare is based on deception.
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Deception One Liner War
In the midst of chaos, there is also opportunity.
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Business Inspirational One Liner Opportunity Strategy
Build your opponent a golden bridge to retreat across.
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Business Competitor Opponent Strategy War
Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Army Business Enemy Home Interfere Strategy War
The wise warrior avoids the battle.
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Battle Conquer One Liner Strategy Warrior Wise
Every battle is won before it’s ever fought.
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Battle Business Fight Strategy Success War
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Business Enemy Gain Strategy Success War

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