Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSIt doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
More Steve Jobs Quotes
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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Never settle for average.
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Believe things will work out.
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Creativity comes from spontaneous meetings, from random discussions.
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Your time is limited, so don’t waste it living someone else’s life.
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Great things in business are never done by one person, they’re done by a team of people.
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Innovation is the only way to win.
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Do not try to do everything. Do one thing well.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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We’ve got to make the small things unforgettable.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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I’m as proud of what we don’t do as I am of what we do.
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I want to put a ding in the universe.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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