People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
