It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSStrategy is figuring out what not to do.
More Steve Jobs Quotes
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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You can tell a lot about a person by who his or her heroes are.
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Details matter, it’s worth waiting to get it right.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Focusing is about saying No.
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I would rather gamble on our vision than make a ‘me, too’ product.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Innovation distinguishes between a leader and a follower.
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Everything is based on a simple rule: Quality is the best business plan, period.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Let’s go invent tomorrow.
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We’re not going to be the first to this party, but we’re going to be the best.
STEVE JOBS







