The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
STEVE JOBSThe mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
More Steve Jobs Quotes
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I’m as proud of what we don’t do as I am of what we do.
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Strategy is figuring out what not to do.
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Let’s go invent tomorrow.
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Overnight success stories take a long time.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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I would trade all of my technology for an afternoon with Socrates.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Deciding what not to do is as important as deciding what to do.
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We’re not going to be the first to this party, but we’re going to be the best.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Stay hungry, stay foolish.
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Each dream you leave behind is a part of your future that will no longer exist.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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