My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
STEVE JOBSThe mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
More Steve Jobs Quotes
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To go forward you have to leave something behind.
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If you don’t cannibalize yourself, someone else will.
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Focus and simplicity – once you get there, you can move mountains.
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A brand is simply trust.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Everything is based on a simple rule: Quality is the best business plan, period.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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Quality is more important than quantity. One home run is much better than two doubles.
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I sat in a garage and invented the future.
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The journey is the reward.
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It’s better to be a pirate than to join the Navy.
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Design is not just what it looks like and feels like. Design is how it works.
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You can tell a lot about a person by who his or her heroes are.
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Don’t just live a life; build one.
STEVE JOBS