You can be right or you can have empathy. You can’t do both.
SETH GODINInstead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
More Seth Godin Quotes
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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As soon as we associate reading with a test, we’ve missed the point.
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People rarely buy what they need. They buy what they want.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Surprise and differentiation have far more impact than noise does.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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Just because something is easy to measure doesn’t mean it’s important.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Make more decisions. That’s the only way to get better at it.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN