A book is a souvenir of an idea.
SETH GODINInstead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
More Seth Godin Quotes
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Your best customers are worth far more than your average customers.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Don’t waste time looking for a better pencil: learn to write better.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The less people know, the more they yell.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Many people believe that great designers get great clients. It’s the other way around.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Soon is not as good as now.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN