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As soon as we associate reading with a test, we’ve missed the point.

Seth Godin

Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans

As soon as we associate reading with a test, we’ve missed the point.

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As soon as we associate reading with a test, we’ve missed the point.

Related Topics

Popular Authors

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