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As soon as we associate reading with a test, we’ve missed the point.

Seth Godin

Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODIN

Art Being Huaman Impact Unique
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace

As soon as we associate reading with a test, we’ve missed the point.

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As soon as we associate reading with a test, we’ve missed the point.

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Popular Authors

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