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As soon as we associate reading with a test, we’ve missed the point.

Seth Godin

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People

As soon as we associate reading with a test, we’ve missed the point.

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As soon as we associate reading with a test, we’ve missed the point.

Related Topics

Popular Authors

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