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As soon as we associate reading with a test, we’ve missed the point.

Seth Godin

Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People

As soon as we associate reading with a test, we’ve missed the point.

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As soon as we associate reading with a test, we’ve missed the point.

Related Topics

Popular Authors

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