Making promises and keeping them is a great way to build a brand.
SETH GODINMaking promises and keeping them is a great way to build a brand.
SETH GODINFacts are irrelevant. What matters is what the consumer believes.
SETH GODINDo your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODINThe habit of doing more than is necessary can only be earned through practice.
SETH GODINThe Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODINThe less people know, the more they yell.
SETH GODINYou don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODINLoving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODINIn a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODINBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODINOwn your dreams. There is no better way to make them happen.
SETH GODINThe cost of being wrong is less than the cost of doing nothing.
SETH GODINWhere do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODINChange is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODINYour generosity is more important than your perfection.
SETH GODINThe enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN