The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODINYou cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
More Seth Godin Quotes
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Ideas that spread win.
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Quit or be exceptional. Average is for losers.
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Making promises and keeping them is a great way to build a brand.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Surprise and differentiation have far more impact than noise does.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Don’t find customers for your products, find products for your customers.
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Own your dreams. There is no better way to make them happen.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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If you wait until there is another case study in your industry, you will be too late!
SETH GODIN