If you wait until there is another case study in your industry, you will be too late!
SETH GODINYou can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
More Seth Godin Quotes
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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As soon as we associate reading with a test, we’ve missed the point.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The less people know, the more they yell.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The person who fails the most wins.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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The cost of being wrong is less than the cost of doing nothing.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Either you defend the status quo, or you invent the future.
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Set up a life you don’t need to escape from.
SETH GODIN






