Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINThere’s no shortage of great ideas. There’s a shortage of execution.
More Seth Godin Quotes
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Set up a life you don’t need to escape from.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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Connect, create meaning, make a difference, matter, be missed.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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You don’t launch a popular blog, you build one.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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A book is a souvenir of an idea.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN