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If you can’t state your position in eight words, you don’t have a position.

Seth Godin

Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage

If you can’t state your position in eight words, you don’t have a position.

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If you can’t state your position in eight words, you don’t have a position.

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