The cost of being wrong is less than the cost of doing nothing.
SETH GODINIf you can’t state your position in eight words, you don’t have a position.
More Seth Godin Quotes
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Own your dreams. There is no better way to make them happen.
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As long as you want to please everyone, you won’t please anyone.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Why waste a sentence saying nothing?
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Don’t create for the masses. Create for the people who are your kind of weird.
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Your generosity is more important than your perfection.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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You can be right or you can have empathy. You can’t do both.
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Be relentlessly generous, without focusing on when it will come back to you.
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People rarely buy what they need. They buy what they want.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN