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A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection

A big part of doing your work is defending your time and your attention so you can do your work.

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A big part of doing your work is defending your time and your attention so you can do your work.

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Popular Authors

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