black
grey
blue
red
brown
white

A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success

A big part of doing your work is defending your time and your attention so you can do your work.

Related Topics

Popular Authors

A big part of doing your work is defending your time and your attention so you can do your work.

Related Topics

Popular Authors

More Seth Godin Quotes