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A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work

A big part of doing your work is defending your time and your attention so you can do your work.

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A big part of doing your work is defending your time and your attention so you can do your work.

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Popular Authors

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