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A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want

A big part of doing your work is defending your time and your attention so you can do your work.

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A big part of doing your work is defending your time and your attention so you can do your work.

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Popular Authors

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