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A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something

A big part of doing your work is defending your time and your attention so you can do your work.

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A big part of doing your work is defending your time and your attention so you can do your work.

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Popular Authors

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