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Ideas that spread win.

Seth Godin

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter

Ideas that spread win.

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Ideas that spread win.

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Popular Authors

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