Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODINThe problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
More Seth Godin Quotes
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Set up a life you don’t need to escape from.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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If you can raise money, you’re never going to have trouble getting a job.
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Art is the act of navigating without a map.
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Don’t find customers for your products, find products for your customers.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Surprise and differentiation have far more impact than noise does.
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A brand that stands for what all brands stand for stands for nothing much.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN