Just because something is easy to measure doesn’t mean it’s important.
SETH GODINJust because something is easy to measure doesn’t mean it’s important.
SETH GODINThe person who fails the most wins.
SETH GODINThe enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODINMake a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODINMarketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINThe only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODINThe first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODINThe Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODINYou can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODINThe opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODINThe internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODINMany people believe that great designers get great clients. It’s the other way around.
SETH GODINThe best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODINThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODINDebt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODINGratitude and opportunity create more of the same.
SETH GODIN