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Leadership is the art of giving people a platform for spreading ideas that work.

Seth Godin

The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular

Leadership is the art of giving people a platform for spreading ideas that work.

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Leadership is the art of giving people a platform for spreading ideas that work.

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