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Don’t be different just to be different. Be different to be better.

Seth Godin

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States

Don’t be different just to be different. Be different to be better.

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Don’t be different just to be different. Be different to be better.

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Popular Authors

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