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Don’t be different just to be different. Be different to be better.

Seth Godin

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought

Don’t be different just to be different. Be different to be better.

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Don’t be different just to be different. Be different to be better.

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Popular Authors

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