Just because something is easy to measure doesn’t mean it’s important.
SETH GODINDon’t be different just to be different. Be different to be better.
More Seth Godin Quotes
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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If you can’t state your position in eight words, you don’t have a position.
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Your best customers are worth far more than your average customers.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The person who fails the most wins.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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As you’ve probably discovered, great work makes us uncomfortable.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Go ahead, do something impossible.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN