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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

Seth Godin

Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

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