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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

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