Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODINWhere do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
More Seth Godin Quotes
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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The job is not your work; what you do with your heart and soul is the work.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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You can be right or you can have empathy. You can’t do both.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN