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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Seth Godin

Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

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Popular Authors

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Related Topics

Popular Authors

More Seth Godin Quotes