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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Seth Godin

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

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Popular Authors

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Related Topics

Popular Authors

More Seth Godin Quotes