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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Seth Godin

Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Related Topics

Popular Authors

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Related Topics

Popular Authors

More Seth Godin Quotes