Just because something is easy to measure doesn’t mean it’s important.
SETH GODINThe person who fails the most wins.
More Seth Godin Quotes
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Don’t waste time looking for a better pencil: learn to write better.
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The job is not your work; what you do with your heart and soul is the work.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Your best customers are worth far more than your average customers.
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The first rule of doing work that matters: Go to work on a regular basis.
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Art is the act of navigating without a map.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN