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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting

A brand that stands for what all brands stand for stands for nothing much.

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A brand that stands for what all brands stand for stands for nothing much.

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Popular Authors

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