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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular

A brand that stands for what all brands stand for stands for nothing much.

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A brand that stands for what all brands stand for stands for nothing much.

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