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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World

A brand that stands for what all brands stand for stands for nothing much.

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A brand that stands for what all brands stand for stands for nothing much.

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Popular Authors

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