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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought

A brand that stands for what all brands stand for stands for nothing much.

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A brand that stands for what all brands stand for stands for nothing much.

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Popular Authors

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