The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINRehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
More Seth Godin Quotes
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Defending mediocrity is exhausting.
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You don’t launch a popular blog, you build one.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Own your dreams. There is no better way to make them happen.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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The person who fails the most wins.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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If you want to be a leader, go lead
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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If you’re not the best in the world at what you do, then you have to get better.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Playing safe is very risky.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN