Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODINAre you copying others? People won’t pay extra for that. You won’t be followed for that.
More Seth Godin Quotes
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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If you are wiling to do something that might not work, you are closer to being an artist.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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If I fail more than you do, I win.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Make more decisions. That’s the only way to get better at it.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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You are not your resume, you are your work.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN