Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODINJust because something is easy to measure doesn’t mean it’s important.
More Seth Godin Quotes
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Surprise and differentiation have far more impact than noise does.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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The big win is when you refuse to settle for average or mediocre.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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If you wait until there is another case study in your industry, you will be too late!
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The habit of doing more than is necessary can only be earned through practice.
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I define anxiety as experiencing failure in advance.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Be relentlessly generous, without focusing on when it will come back to you.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN