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Just because something is easy to measure doesn’t mean it’s important.

Seth Godin

We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate

Just because something is easy to measure doesn’t mean it’s important.

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Just because something is easy to measure doesn’t mean it’s important.

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