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Why waste a sentence saying nothing?

Seth Godin

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking

Why waste a sentence saying nothing?

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Why waste a sentence saying nothing?

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