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Why waste a sentence saying nothing?

Seth Godin

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time

Why waste a sentence saying nothing?

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Why waste a sentence saying nothing?

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