Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODINWhy waste a sentence saying nothing?
More Seth Godin Quotes
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Facts are irrelevant. What matters is what the consumer believes.
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Not adding value is the same as taking it away.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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You are not your resume, you are your work.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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The less people know, the more they yell.
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Many people believe that great designers get great clients. It’s the other way around.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The first rule of doing work that matters: Go to work on a regular basis.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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If you wait until there is another case study in your industry, you will be too late!
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN