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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Related Topics

Popular Authors

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