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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Seth Godin

Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Related Topics

Popular Authors

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