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The job is not your work; what you do with your heart and soul is the work.

Seth Godin

Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise

The job is not your work; what you do with your heart and soul is the work.

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The job is not your work; what you do with your heart and soul is the work.

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Popular Authors

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