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What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.

Roland Barthes

To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
I am interested in language because it wounds or seduces me.
ROLAND BARTHES

Interesting Language Myself Seduce Wound
I cannot classify the other, for the other is, precisely, Unique, the singular Image which has miraculously come to correspond to the speciality of my desire. The other is the figure of my truth, and cannot be imprisoned in any stereotype (which is the truth of others).
ROLAND BARTHES

Classification Desire Myself Speciality Stereotype Truth Unique
Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.
ROLAND BARTHES

Bliss Image Knowledge Mythology World
Language is neither reactionary nor progressive; it is quite simply fascist; for fascism does not prevent speech, it compels speech.
ROLAND BARTHES

Language Prevent Progression Speech
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
The best principals are not heroes; they are hero makers.
ROLAND BARTHES

Creation Education School
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
The text is a tissue of quotations drawn from the innumerable centres of culture.
ROLAND BARTHES

Culture Drawing Text
It must always be considered as though spoken by a character in a novel
ROLAND BARTHES

Character Consider Myself Novel
Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Last Myself
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
I make the other’s absence responsible for my worldliness.
ROLAND BARTHES

Absence Myself Responsibility World
Whereas the work is understood to be traceable to a source (through a process of derivation or “filiation”), the Text is without a source – the “author” a mere “guest” at the reading of the Text.
ROLAND BARTHES

Reading Source Text Understand Work
There are people who think that wrestling is an ignoble sport. Wrestling is not sport, it is a spectacle, and it is no more ignoble to attend a wrestled performance of suffering than a performance of the sorrows of Arnolphe or Andromaque.
ROLAND BARTHES

Attend People Performance Spectacle Sports Thinking

What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.

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What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.

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