I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROCWhile formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
More Ray Kroc Quotes
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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The third big war will begin when the big city is burning.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The organization cannot trust the individual; the individual must trust the organization.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The more I help others to succeed, the more I succeed.
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In business for yourself, but not by yourself.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC






