Mankind will discover objects in space sent to us by the watchers.
RAY KROCWhile formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
More Ray Kroc Quotes
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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No one of us is more important than the rest of us.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Are you green and growing or ripe and rotting?
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The organization cannot trust the individual; the individual must trust the organization.
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Tomorrow at sunrise I shall no longer be here.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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We take the hamburger business more seriously than anyone else.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC