There’s a lot more future in hamburgers than in baseball.
RAY KROCAll money means to me is a pride in accomplishment.
More Ray Kroc Quotes
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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I was an overnight success all right, but 30 years is a long, long night.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you’re not a risk taker, you should get the hell out of business.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The quality of a leader is reflected in the standards they set for themselves.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC






