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All money means to me is a pride in accomplishment.

Ray Kroc

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROC

Accomplishment Exhausted Sun Threat Tired
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time

All money means to me is a pride in accomplishment.

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All money means to me is a pride in accomplishment.

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