In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROCIn the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCThe third big war will begin when the big city is burning.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCThe first dollar is the most you will get if you don’t love what you are doing.
RAY KROCI guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROCYou’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCWhen times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCIt requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC