To be successful, you must be daring, be first and be different.
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
More Ray Kroc Quotes
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Are you green and growing or ripe and rotting?
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We take the hamburger business more seriously than anyone else.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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No one of us is more important than the rest of us.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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All money means to me is a pride in accomplishment.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There’s a lot more future in hamburgers than in baseball.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you’ve got time to lean, you’ve got time to clean.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC