If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCIf I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCThe key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCWe provide food that customers love, day after day after day. People just want more of it.
RAY KROCWe take the hamburger business more seriously than anyone else.
RAY KROCMankind will discover objects in space sent to us by the watchers.
RAY KROCIt requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCPerfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROCNone of Us is as Good as All of Us.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC