Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
More Ray Kroc Quotes
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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The third big war will begin when the big city is burning.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If you’ve got time to lean, you’ve got time to clean.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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In business for yourself, but not by yourself.
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It is no achievement to walk a tightrope laid flat on the floor.
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In my experience, good executives don’t make mistakes.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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We have an obligation to give something back to the community that gives so much to us.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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If you’re not a risk taker, you should get the hell out of business.
RAY KROC






