Adversity can strengthen you if you have the will to grind it out.
RAY KROCIt’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
More Ray Kroc Quotes
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When you’re green, your growing. When you’re ripe, you rot.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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It is no achievement to walk a tightrope laid flat on the floor.
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To be successful, you must be daring, be first and be different.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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The organization cannot trust the individual; the individual must trust the organization.
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We need god to prosper those without him will not.
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No one of us is more important than the rest of us.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC






