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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Ray Kroc

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Related Topics

Popular Authors

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