I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCThe more I help others to succeed, the more I succeed.
More Ray Kroc Quotes
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There’s almost nothing you can’t accomplish if you set your mind to it.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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No one of us is more important than the rest of us.
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In my experience, good executives don’t make mistakes.
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We have an obligation to give something back to the community that gives so much to us.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If you’re not a risk taker, you should get the hell out of business.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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The first dollar is the most you will get if you don’t love what you are doing.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC






