That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
More Ray Kroc Quotes
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Are you green and growing or ripe and rotting?
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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We take the hamburger business more seriously than anyone else.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Luck is a dividend of sweat.
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The third big war will begin when the big city is burning.
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The quality of a leader is reflected in the standards they set for themselves.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC