Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
More Ray Kroc Quotes
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Luck is a dividend of sweat.
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In my experience, good executives don’t make mistakes.
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All money means to me is a pride in accomplishment.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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In business for yourself, but not by yourself.
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It is no achievement to walk a tightrope laid flat on the floor.
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There’s a lot more future in hamburgers than in baseball.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Adversity can strengthen you if you have the will to grind it out.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC