“I try not to brand myself ‘weird’ any more because it sticks.”

There’s nothing better than achieving your goals, whatever they might be.

I think I’d be a million times more successful and more iconic if I was a singer in the 40s. I’d be allowed a level of mystery and I think I’d suit that decade.

I enjoy being a girl.

I mean, my music career and my acting career – if I want to do them to the extent that I eventually do want to get to, it’s going to be a bit of a balancing act. But I’m hoping they’ll just go hand in hand.

My mum’s always on at me to have children and blames ‘that stupid stage thing you do’ for me not already having a family.

My desire to experiment comes from my attention-deficit approach to cosmetics. I just get really bored, really easily.

If I get in a relationship, it’s always for the long-term; if not, I don’t see the point.

I’m not interested in what other people are doing. That’s their business.

I get to know my regular fans, and they inspire me.

I’m very affected by what I watch and read.

We live in a society where everything’s packaged.

I don’t understand why the accent you speak in has to indicate what level of intellect you have.

Adele’s like a beacon of honesty. Doesn’t compromise, goes to America and she’s still the same sweary cockney.

I’m proud of being British, but I think our aristocracy is overrated.

I don’t feel I fit in with morning television because I’m like a vampire and I like to stay up late.

I have a lot of admiration for people who’ve been in relationships a long time, married for years.

Your brand is your culture.

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

Your culture is your brand.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

The most sensible thing to do to people you hate is to drink their brandy.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.