“I try not to brand myself ‘weird’ any more because it sticks.”

Adele’s like a beacon of honesty. Doesn’t compromise, goes to America and she’s still the same sweary cockney.

I’m proud of being British, but I think our aristocracy is overrated.

I don’t feel I fit in with morning television because I’m like a vampire and I like to stay up late.

I have a lot of admiration for people who’ve been in relationships a long time, married for years.

Mum doesn’t like it when I mention that Dad’s a better cook than her. He was born in Spain and spent eight years in Portugal and is exceptional at lots of cuisines.

I’m so used to changing time zones that I can sleep at any time. I’m rarely ever tossing and turning – if I am, it’s really a big deal.

No one ever chats me up; I think they all think I’m taken. Either that or no one fancies me.

My mum came from nothing and didn’t have many opportunities in her youth, and she blames a lot of her social inadequacies on that.

I like sparkles; I think I’m a magpie.

The freedom that money gives you makes you… well, I wouldn’t say happy, but I’d say it gives you diversity.

I don’t have a competitive bone in my body, so the last thing I want to do is be competing with people.

I don’t overthink when I’m styling. I kind of forgive myself and accept that I will make mistakes. Getting dressed should be a fun experience!

I really like to please people, and I think it’s a symptom of being an only child.

I feel curious about every situation I’m in.

When you research prolific songwriters, it is usually later in their career they write songs that they distance themselves from, or it’s about other people.

I lend people money, but I’d never lend something that would jeopardise a friendship if I didn’t get it back.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Do you know when people really become spiritual? It is when they become the slaves of God and are branded with His sign, which is the sign of the Cross, in token that they have given Him their freedom.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

If you don’t have the confidence to own the worth of your brand and share it unapologetically, you won’t make a massive impact.

Customers must recognize that you stand for something.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.