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The essence of strategy is choosing what not to do.

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Choice Essence Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
In the vast majority of businesses, there is simply no such thing as “the best.”
MICHAEL PORTER

Best Business Majority Simplicity
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
The company without a strategy is willing to try anything.
MICHAEL PORTER

Company Ideas Try Willing
The chief strategist of an organization has to be the leader – the CEO.
MICHAEL PORTER

Leadership Organization Strategy
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself
You can’t be all things to all people.
MICHAEL PORTER

Be Yourself People Self Love
If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself
Innovation is the central issue in economic prosperity.
MICHAEL PORTER

Economics Innovation Issues Prosperity
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
MICHAEL PORTER

Change Endurance Pace Principle Technology
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy

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