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The essence of strategy is choosing what not to do.

Michael Porter

If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
MICHAEL PORTER

Big Goal Leadership Problem Profit Yourself
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
Strategic thinking rarely occurs spontaneously.
MICHAEL PORTER

Occur Rare Strategy
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
The essence of strategy is that you must set limits on what you’re trying to accomplish.
MICHAEL PORTER

Accomplishment Limitation Strategy Yourself
Change brings opportunities. On the other hand, change can be confusing.
MICHAEL PORTER

Change Confusion Hands Opportunity
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
MICHAEL PORTER

Competition Economy Face Generation Structure Weakness
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.
MICHAEL PORTER

Boundary Government Medicine Teaching
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself

The essence of strategy is choosing what not to do.

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The essence of strategy is choosing what not to do.

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