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The essence of strategy is that you must set limits on what you’re trying to accomplish.

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Accomplishment Limitation Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
The chief strategist of an organization has to be the leader – the CEO.
MICHAEL PORTER

Leadership Organization Strategy
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
MICHAEL PORTER

Deal Goodness Leadership Need Positive
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
Operational effectiveness and strategy are both essential to superior performance.
MICHAEL PORTER

Effect Operational Performance Superior
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
The company without a strategy is willing to try anything.
MICHAEL PORTER

Company Ideas Try Willing
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
MICHAEL PORTER

Big Goal Leadership Problem Profit Yourself
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
MICHAEL PORTER

Creation Definition Economy Global Production Profit Purpose
If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
MICHAEL PORTER

Change Endurance Pace Principle Technology
The essence of strategy is that you must set limits on what you’re trying to accomplish.
MICHAEL PORTER

Accomplishment Limitation Strategy Yourself
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
A target should go with every goal. A target is the value that defines success.
MICHAEL PORTER

Definition Goal Success Target Value
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
MICHAEL PORTER

Business Money Philanthropy Thinking Time Wasted Time
In the vast majority of businesses, there is simply no such thing as “the best.”
MICHAEL PORTER

Best Business Majority Simplicity
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
Innovation is the central issue in economic prosperity.
MICHAEL PORTER

Economics Innovation Issues Prosperity
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
MICHAEL PORTER

Basic Care Failure Health Need Patient
If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success.
MICHAEL PORTER

Goal Inspirational Strategy Success Work
Companies operating in urban communities have a tremendous ripple effect.
MICHAEL PORTER

Community Company Effect Urban
Change brings opportunities. On the other hand, change can be confusing.
MICHAEL PORTER

Change Confusion Hands Opportunity

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