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Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.

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Better Competition Different Started Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
Innovation is the central issue in economic prosperity.
MICHAEL PORTER

Economics Innovation Issues Prosperity
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
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Choice Different Strategy Yourself
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
The essence of strategy is that you must set limits on what you’re trying to accomplish.
MICHAEL PORTER

Accomplishment Limitation Strategy Yourself
Change brings opportunities. On the other hand, change can be confusing.
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Change Confusion Hands Opportunity
Companies operating in urban communities have a tremendous ripple effect.
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Community Company Effect Urban
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
Finally, strategy must have continuity. It can’t be constantly reinvented.
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Constant Invention Strategy
There’s a fundamental distinction between strategy and operational effectiveness.
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Effect Fundamental Operational Strategy
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
MICHAEL PORTER

Business Money Philanthropy Thinking Time Wasted Time
Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
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Basic Care Failure Health Need Patient
Without a goal analytics is aimless and worthless.
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Aim Goal Wasted Worth
Strategic thinking rarely occurs spontaneously.
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Occur Rare Strategy
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
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Deal Goodness Leadership Need Positive
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
A target should go with every goal. A target is the value that defines success.
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Definition Goal Success Target Value
I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.
MICHAEL PORTER

Boundary Government Medicine Teaching
If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success.
MICHAEL PORTER

Goal Inspirational Strategy Success Work
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
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Function Performance Poor Risk Strategy Wrong
Operational effectiveness and strategy are both essential to superior performance.
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Effect Operational Performance Superior

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