“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.”

Innovation is the central issue in economic prosperity.

Sound strategy starts with having the right goal

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.

Without a goal analytics is aimless and worthless.

A strategy delineates a territory in which a company seeks to be unique.

The ability to change constantly and effectively is made easier by high-level continuity.

A target should go with every goal. A target is the value that defines success.

Change brings opportunities. On the other hand, change can be confusing.

Companies operating in urban communities have a tremendous ripple effect.

Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.

You can’t be all things to all people.

There’s a fundamental distinction between strategy and operational effectiveness.

The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.

Your biography becomes your biology. This biography includes the totality of your choices, the things you feed your body – you thoughts, your actions, your food – the thing you feed your life.

Every time there are losses, there are choices to be made. You choose to live your losses as passages to anger, blame, hatred, depression and resentment, or you choose to let these losses be passages to something new, something wider, and deeper.

Even the wrong people and the wrong choices can bring us to the right places.

Try to realize, and truly realize, that what stands between you and a different life are matters of responsible choice.

I chose life over death for myself and my friends. I believe it is in our nature to explore, to reach out into the unknown. The only true failure would be not to explore at all.

We have freedom to do good or evil; yet to make choice of evil, is not to use, but to abuse our freedom.

One cannot choose how one’s life begins but one can choose to face the end with courage

Where you are today is the sum of every choice you’ve ever made. If you don’t like where you are, start making different choices!