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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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Choice Different Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.
MICHAEL PORTER

Boundary Government Medicine Teaching
Companies operating in urban communities have a tremendous ripple effect.
MICHAEL PORTER

Community Company Effect Urban
Innovation is the central issue in economic prosperity.
MICHAEL PORTER

Economics Innovation Issues Prosperity
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
MICHAEL PORTER

Creation Definition Economy Global Production Profit Purpose
The company without a strategy is willing to try anything.
MICHAEL PORTER

Company Ideas Try Willing
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
MICHAEL PORTER

Competition Economy Face Generation Structure Weakness
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
There’s a fundamental distinction between strategy and operational effectiveness.
MICHAEL PORTER

Effect Fundamental Operational Strategy
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
MICHAEL PORTER

Change Endurance Pace Principle Technology
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
Without a goal analytics is aimless and worthless.
MICHAEL PORTER

Aim Goal Wasted Worth
Operational effectiveness and strategy are both essential to superior performance.
MICHAEL PORTER

Effect Operational Performance Superior
A target should go with every goal. A target is the value that defines success.
MICHAEL PORTER

Definition Goal Success Target Value
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success.
MICHAEL PORTER

Goal Inspirational Strategy Success Work
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
MICHAEL PORTER

Business Money Philanthropy Thinking Time Wasted Time
In the vast majority of businesses, there is simply no such thing as “the best.”
MICHAEL PORTER

Best Business Majority Simplicity
Strategic thinking rarely occurs spontaneously.
MICHAEL PORTER

Occur Rare Strategy
You can’t be all things to all people.
MICHAEL PORTER

Be Yourself People Self Love
The chief strategist of an organization has to be the leader – the CEO.
MICHAEL PORTER

Leadership Organization Strategy
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself

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