“The best CEOs I know are teachers, and at the core of what they teach is strategy.”

Without a goal analytics is aimless and worthless.

A strategy delineates a territory in which a company seeks to be unique.

The ability to change constantly and effectively is made easier by high-level continuity.

A target should go with every goal. A target is the value that defines success.

Change brings opportunities. On the other hand, change can be confusing.

Companies operating in urban communities have a tremendous ripple effect.

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.

You can’t be all things to all people.

There’s a fundamental distinction between strategy and operational effectiveness.

The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

Strategic thinking rarely occurs spontaneously.

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.

Life is an adventure that is best lived boldly

The past is so reliable, so delightful and the best place to live.

Federalism is the best curb on democracy. [It] assigns limited powers to the central government. Thereby all power is limited. It excludes absolute power of the majority.

I’ve always felt that blues, rock ‘n’ roll and country are just about a beat apart.

We make the best phone, we don’t make the most phones.

And it’s true. It’s so true. All those years of loving Zik because he never asked about Eve… I never realized, I never understood. It was his job as my best friend not to ask. But it was my job as his best friend to tell him without being asked.

I have always been confident in my skills and once the game got going I knew I was probably the best player on the floor most of the time whether it was junior high, high school or college. I knew I had control of the game.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.