Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
Entrepreneurs spend an inordinate amount of time inside of our own heads – thinking, analyzing, agonizing and obsessing over every little detail of our business. Sometimes, we need a break from ourselves. Meditation is a chance to let the thinking mind rest.
Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty.
Yes, it’s important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.
I often speak publicly, and when I do, I also get to listen to other presenters. The most memorable are the ones that hit an emotional chord with a tight story and a punch line. No fluff. Keep it creative and concise. Greatness exists in quality, not quantity.
If you don’t want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don’t do it.
