The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERIn the modern world, in which thousands of people are dying every hour as a consequence of politics, no writing anywhere can begin to be credible unless it is informed by political awareness and principles.
More John Berger Quotes
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When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act.
JOHN BERGER -
The essence of songs is neither vocal nor cerebral but organic.
JOHN BERGER -
To remain innocent may also be. to remain ignorant.
JOHN BERGER -
A tactic which allows people, as distinct from their elected but often craven governments, to apply a certain pressure on those wielding power in what they, the boycotters, consider to be an unjust or immoral way.
JOHN BERGER -
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER -
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGER -
Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.
JOHN BERGER -
The animal has secrets which, unlike the secrets of caves, mountains, seas are specifically addressed to man.
JOHN BERGER -
The relation between what we see and what we know is never settled. Each evening we see the sun set.
JOHN BERGER -
Buildings become furniture, courtyards become carpets and arrases, the streets are like galleries, the boulevards conservatories. It is a house, one or two centuries old, rich, bourgeois, distinguished. The only way of going out, or shutting the door behind you, is to leave the centre.
JOHN BERGER -
Your lips, beloved, are like a honeycomb: honey and milk are under the tongue. And the smell of your clothes is like the smell of my home.
JOHN BERGER -
Do you know the legend about cicadas? They say they are the souls of poets who cannot keep quiet because, when they were alive, they never wrote the poems they wanted to.
JOHN BERGER -
Photography, because it stops the flow of life, is always flirting with death.
JOHN BERGER -
Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
JOHN BERGER -
The true content of a photograph is invisible, for it derives from a play, not with form, but with time.
JOHN BERGER