The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERThe true content of a photograph is invisible, for it derives from a play, not with form, but with time.
More John Berger Quotes
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The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object – and most particularly an object of vision: a sight.
JOHN BERGER -
It was more than that. It was the period in which we suffered more total losses than in all the rest of our life put together.
JOHN BERGER -
The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
JOHN BERGER -
The stars threaded on that line were like events threaded on a narrative. Imagining the constellations did not of course change the stars, nor did it change the black emptiness that surrounds them. What it changed was the way people read the night sky.
JOHN BERGER -
Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible.
JOHN BERGER -
At times failure is very necessary for the artist. It reminds him that failure is not the ultimate disaster. And this reminder liberates him from the mean fussing of perfectionism.
JOHN BERGER -
The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER -
The heart of Paris is like nothing so much as the unending interior of a house.
JOHN BERGER -
Seeing comes before words. The child looks and recognizes before it can speak.
JOHN BERGER -
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGER -
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER -
If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER -
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
JOHN BERGER -
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER -
Men look at women. Women watch themselves being looked at.
JOHN BERGER -
For those who are behind the curtain, landmarks are no longer only geographic but also biographical and personal
JOHN BERGER -
One of the fundamental reasons why so many doctors become cynical and disillusioned is precisely because, when the abstract idealism has worn thin, they are uncertain about the value of the actual lives of the patients they are treating.
JOHN BERGER -
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER -
For the Cro-Magnons, space is a metaphysical arena of continually intermittent appearances and disappearances.
JOHN BERGER -
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
JOHN BERGER -
What distinguished man from animals was the human capacity for symbolic thought, the capacity which was inseparable from the development of language in which words were not mere signals, but signifiers of something other than themselves.
JOHN BERGER -
A man’s presence suggests what he is capable of doing to you or for you.
JOHN BERGER -
Nothing fortuitous happens in a child’s world. There are no accidents. Everything is connected with everything else and everything can be explained by everything else. . . . For a young child everything that happens is a necessity.
JOHN BERGER -
What do drawings mean to me? I really don’t know. The activity absorbs me. I forget everything else in a way that I don’t think happens with any other activity.
JOHN BERGER -
She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGER -
Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER