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Take care of your gear and your gear will take care of you.

Jocko Willink

I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
Leadership is simple, but not easy.
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Easy Leadership Simplicity
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
Get after it.
JOCKO WILLINK

Inspirational One Liner
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
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Act Simplicity
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
The infamous they.
JOCKO WILLINK

Famous One Liner

Take care of your gear and your gear will take care of you.

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Take care of your gear and your gear will take care of you.

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