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As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

Jocko Willink

There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.
JOCKO WILLINK

Action Blame Live People Problem
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Establishing an effective and repeatable planning process is critical to the success of any team.
JOCKO WILLINK

Establishment Planning Success Team
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory

As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

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As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

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