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As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

Jocko Willink

All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
Such concepts are simple, but not easy,
JOCKO WILLINK

Easy Simplicity
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
JOCKO WILLINK

Effort Goal See
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously.
JOCKO WILLINK

Leadership Problem Try
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy

As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

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As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership

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