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To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

Jocko Willink

Such concepts are simple, but not easy,
JOCKO WILLINK

Easy Simplicity
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
JOCKO WILLINK

Accomplishment Development Focus Humility Leadership Mistake Simplicity
People do not follow robots.
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People Technology
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
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Discipline Equality Freedom Ourselves
But, in fact, discipline is the pathway to freedom.
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Discipline Freedom
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
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Born Fight Force Leadership Tough War
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
Establishing an effective and repeatable planning process is critical to the success of any team.
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Establishment Planning Success Team
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start

To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

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To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.

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