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The test for a successful brief is simple: Do the team and the supporting elements understand it?

Jocko Willink

Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
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Business Life Simplicity World
Don’t let your mind control you. Control your mind.
JOCKO WILLINK

Control Inspirational Mindset Yourself
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
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Reading Start
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Such concepts are simple, but not easy,
JOCKO WILLINK

Easy Simplicity
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
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Accomplishment Company Leadership Lesson People Team
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
JOCKO WILLINK

Bad Fundamental Heart Important Leadership Team Truth
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
JOCKO WILLINK

Decision Force Greatness Leadership Stay

The test for a successful brief is simple: Do the team and the supporting elements understand it?

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The test for a successful brief is simple: Do the team and the supporting elements understand it?

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