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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

Jocko Willink

For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
People do not follow robots.
JOCKO WILLINK

People Technology
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand

Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.

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